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Ms. Magazine Blocks Ad on Israeli Women
January 10, 2008 — Ms. Magazine has long been in the forefront of the fight for equal rights and equal opportunities for women. Apparently that is not the case if the women happen to be Israeli.
The magazine has turned down an AJCongress advertisement that did nothing more controversial than call attention to the fact that women currently occupy three of the most significant positions of power in Israeli public life. The proposed ad (The Ad Ms. Didn't Want You To See) included a text that merely said, “This is Israel,” under photographs of President of the Supreme Court Dorit Beinish, Vice Prime Minister and Minister for Foreign Affairs Tzipi Livni and Knesset Speaker Dalia Itzik.
“What other conclusion can we reach,” asked Richard Gordon, President of AJCongress, “except that the publishers − and if the publishers are right, a significant number of Ms. Magazine readers − are so hostile to Israel that they do not even want to see an ad that says something positive about Israel?”
When Director of AJCongress’ Commission for Women’s Empowerment Harriet Kurlander tried to place the ad, she was told that publishing the ad “will set off a firestorm” and that “there are very strong opinions” on the subject − the subject presumably being whether or not one can say anything positive about Israel. Ms. Magazine publisher Eleanor Smeal failed to respond to a signed-for certified letter with a copy of the ad as well as numerous calls by Mr. Gordon over a period of weeks.
A Ms. Magazine representative, Susie Gilligan, whom the Ms. Magazine masthead lists under the publisher’s office, told Ms. Kurlander that the magazine “would love to have an ad from you on women’s empowerment, or reproductive freedom, but not on this.” Ms. Gilligan failed to elaborate what “this” is.
“The only conclusion that one can reach from this behavior is that Ms. Magazine feels that an ad highlighting the accomplishments of three incredibly talented and dedicated women would offend their readership. Since there is nothing about the ad itself that is offensive, it is obviously the nationality of the women pictured that the management of Ms. fears their readership would find objectionable. For a publication that holds itself out to be in the forefront of the Women’s Movement, this is nothing short of disgusting and despicable,” stated Mr. Gordon.
Ms. Magazine has a long record of publishing advertisements rallying readers to support reproductive choice; opposing the Religious Right; highlighting the fragility of the pro-Roe v. Wade majority on the Supreme Court; charging that “Pat Robertson and his Religious Right cohorts don’t like individual freedom;” announcing support for the “struggle for freedom and human rights;” opposing the Bush administration’s campaign to fill federal courts with judges who “will reverse decades of progress on reproductive rights and privacy, civil rights, religious liberty, environmental protection and so much more;” as well as accusing the Bush administration of being “bent on rewarding big corporations and the rich, turning back the clock on women’s rights and civil rights, and promoting a U.S. empire abroad.”
“This flagship publication of the American women’s empowerment movement publishes ads that are controversial in the general culture but not so among its readership,” Ms. Kurlander said. “Obviously, Ms. believes our ad would enflame a significant portion of their readers.”
Mr. Gordon added, “What really amazes me is that just recently, in their Winter 2007 issue, Ms. ran a cover story with a picture of Congresswomen Nancy Pelosi with the heading in big letters: “This is What a Speaker Looks Like.” While Ms. has every reason to be proud of Speaker Pelosi and her accomplishments, as are we, the only discernable difference between Speaker Pelosi and Speaker Itzik apparently is that Speaker Pelosi is not Israeli.”
Mr. Gordon noted that while Israel was apparently too hot to handle, Ms. Magazine did not extend that taboo to Arab and Moslem women. “What is even more amazing is that, while refusing to publish a simple ad praising three very notable women, women who embody the ideal that Ms. Magazine seemingly espouses, Ms. has run a cover article in the Fall 2003 issue on Queen Noor of Jordan, has featured a number of articles on Muslim women, and even ran an article in the Winter 2004 issue entitled, ‘Images of Palestine,’ which discussed the Ramallah Film Festival and gave sympathetic reviews to films concerning ‘the liberation of South Lebanon’ from Israel as well as numerous films which portrayed terrorism as legitimate ‘revolutionary’ activity against Israel and miscast Israel’s activities to counter terrorism as ‘oppressive.’”
“Clearly Ms. has changed a great deal from the days when AJCongress members and leaders of the AJCongress’ Commission for Women’s Equality − including Betty Friedan, Bella Abzug and Ms. co-founder Letty Pogrebin − were at the forefront of the Women’s Movement that led to the creation of Ms. Magazine.”
AJCongress President Gordon concluded, “Ms. has the right to turn down our ad. But in exercising that right, it has spoken loudly about itself and its readership, and their lingering hostility to Israel.”
Mr. Gordon and Ms. Kurlander are available for further comment. Contact David Twersky at (212) 360-1586 or firstname.lastname@example.org.
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